ConQuest 2023

ConQuest 2023 was a convention held in the Philippines from June 2 to June 4, 2023, bringing together enthusiasts of gaming, music, and pop culture. The event was featured by popular personalities such as Valkyrae, Fuslie, Sykkuno, and The Rose.

My team and I were tasked with creating the branding, visuals, and art. One of my first projects as a Creative Director for a project of this size, and it became a transformative journey where I embraced numerous opportunities for growth and development. We teamed up with local artists in the Philippines and Humble Squid Creatives to create several promotional pieces.

Creative Director, 2023

Core Questions:

How can we create a memorable experience?
Who is our target audience?
Can we innovate while staying true to our origins?

Where do we seek inspiration?

Inspiration

Since ConQuest is a pop culture and gaming convention, we had to look towards popular trends our target audience enjoyed. We referenced popular pieces of media such as Nintendo, Studio Ghibli, and EDM artist visuals in order to conceptualize a base for what we wanted to achieve.

Drawing upon the breathtaking landscapes of the Philippines, our design ethos finds its roots in azure blues and verdant greens that paint the canvas of the ocean and the natural world. The serene hues inspired and guided our creative design journey.

Colors

Primary

Secondary / Accents

Fonts

In order to design to scale effectively with little visibility of our evolving deliverables, I made the strategic choice to develop modular assets. These assets were crafted with the intention of seamless integration, ensuring that our designs remained dynamic and engaging. The team worked collaboratively to distill the essence of the Philippines, drawing inspiration from its diverse landscape, rich fauna, and iconic monuments. This collective effort resulted in a versatile set of assets that accurately reflected the essence and significance of the country's unique features.

Modular Assets

ConQuest 2023 Finalized Key Art

ConQuest 2023 Mascot, Quintella. Art by Keiryuu Seo

Social Posts

Showcasing how the modular assets were applied towards our graphics, we were able to achieve a variety of styles that remained consistent despite the many hands that worked on this project.

Some fun trivia: For the event, we had over 15 multimedia creatives in total using our modular asset system!

Print work

Any successful event requires meticulous attention to detail in signage and print materials. From passes to informative banners and posters, each element plays a crucial role in shaping the overall event experience. By effortlessly integrating our modular assets, we were able to achieve a harmonious blend with our illustrated pieces, resulting in a unified and well-rounded visual presentation.